It’s also going to remove 5p single-use plastic bags, in favour of longer-term versions.īoth of these changes will be in-store by spring 2019 - and it’s predicted to save 134 million plastic bags a year.ĭisposable takeaway coffee cups have also been removed from in-store coffee stations too - saving more than 52 million cups a year.īut the changes in customer behaviour don’t stop there.Ī third of people in the UK have also cut down their meat consumption, according to the report - or cut it out of their diet altogether. It’s going to be the first nationwide supermarket to replace plastic bags for loose fruit and vegetables with an alternative that can be composted at home. Waitrose, like all leading UK supermarkets, is taking steps to listen to consumer demands and cut down on waste. “Previously, customers wanted to know that we were taking care of things, but now they get actively involved.” “We’ve seen a big shift in consumer behaviour,” said Natalie Mitchell, head of brand development and product innovation at Waitrose. Waitrose also said that its customer service team has seen an 800% increase in questions about plastic, which just goes to show that constant and relentless raising of our united consumer voice is a key way to drive change. Sales of loose pears, for example, are growing at 30 times the rate of bagged pears. Some 66% of 18 to 24-year-olds said they were more likely to choose a reusable cup when out and 56% of 35 to 44-year-olds.Īnd customers are also increasingly buying unpacked fruit and vegetables in Waitrose stores too. Meanwhile, 60% of us also now more regularly use a refillable cup for takeaway coffee, as a result of watching Blue Planet II. “From the Houses of Parliament, which announced a ban on single-use plastics in May, to Love Island - the TV show’s legendary bottles became summer’s hottest accessory - refillable bottles are becoming commonplace,” it added. “A new era of environmentalism has taken hold, and attitudes towards single-use bags, disposable plastic straws, and packaging will never be the same,” reads the report.Īccording to the research, more than 60% of people use reusable water bottles more now than they did in 2017 - and over 70% of 18 to 24-year-olds. Surely we have a responsibility to care for our blue planet.' - Sir David Attenborough #BluePlanet2 /x0egn2gVhk 'Never before have we had such an awareness of what we are doing to the planet and never before have we had the power to do something about that. We are the first to use this type of experimental design along with measuring observed behaviors to test the hypothesis.The annual food and drink report from Waitrose supermarket, based on a survey of 2,000 adults who shop across a range of retailers, identified combatting plastic as the number one trend about British consumers. Morena Mills, from the Centre for Environmental Policy at Imperial, said: "Many previous studies of people's preference for plastic rely on individuals reporting their own preference, which can be unreliable. The study, published in published in Conservation Science and Practice, found that although watching Blue Planet II greatly increased the participants’ understanding of marine conservation ideas, there was no significant difference in the choices people made between plastic and paper-packaged snacks.Ĭo-author Dr. The researchers controlled for other differences between the options, such as flavours or sizes of the snacks, such as by offering the same soft drinks in both plastic and paper cups. Both groups then filled out the same questionnaire.īefore and after both showings, the participants were offered a choice of drinks and snacks which were either in paper or plastic packaging. One group was then shown the original The Blue Planet documentary, which was broadcast in 2001 and contained no plastic or ocean conservation messages, while the other was shown Blue Planet II.
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